Building Your List By Offering Free Goodies!

Posted: December 4, 2013 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

With the awareness of the importance of list building comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.

This method is more commonly known as “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one “limited-time only” event.

Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer it into the event).

The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.

The result: lots of visitors to one event as a collective effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

Converting Every Web Page into Subscriber Snatching Devices

Posted: December 4, 2013 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

If you own one-page sales letter business models or content-based websites, you should turn every webpage possible into subscriber snatching devices for you. The good news is that not only is this method extra effective, it is just as extra effortless when it comes to applying the concept.

Since visitors can come and leave without remembering your website in the future (which is very likely to happen), you can still follow up with your visitors easily by seeking their permission to opt into your mailing list through your web pages – on autopilot!

You can create a pop up window to appear after your visitor attempts to close the window or leaves your website, asking for your visitor’s name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free.

This way, you can convert a big portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future.

Alternatively, you can insert an opt-in form within the spaces of your web pages. This method is effective, especially if you are afraid of Internet users who have pop up killers installed in their web browsers, set to block any pop up windows.

In conclusion, turning every webpage you own into subscriber snatching devices with little effort can be responsible for huge subscriber-pulling results.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

Combining eBooks with Affiliate Programs

Posted: November 28, 2013 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

How to Get Your Subscribers Craving More Material From You

Posted: November 28, 2013 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Just as an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones were effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

How to Grab the Readers Attention With Your Subject Line

Posted: November 28, 2013 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , | 2 Comments

The race for supremacy in the internet-based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

Relationship Marketing – What Is It?

Posted: November 25, 2013 | Author: | Filed under: Uncategorized | Leave a comment

‘Relationship Marketing’ is fairly basic and wont take very long to explain. Today, Relationship Marketing is most commonly conducted via the social networking sites that a business or business-owner uses and is more or less an extension of ‘Social Media Marketing’. It involves direct communication between the business owner (or a representative) and their customers / fans. It is perhaps one of the most over-looked forms of marketing, with business-owners neglecting it and being more in favor of marketing methods that involve content-creation.

I’m going to focus mainly on Facebook and Twitter. By logging onto Facebook or Twitter and visiting a companies’ page, you’ll very likely see a lot of virtual interfacing between the business and its customers. For example, on a companies Facebook page people often like to ask questions in the comments section that can be answered by the administrator of the page. If they are having technical issues or just have general questions they can usually get a speedy response from someone who can help them in real-time, rather than waiting for a reply to a support ticket or being on hold on the phone for 20 minutes.

On Twitter, you can see a lot of customer-interfacing taking place by way of “re-tweeting”. Business owners who use Twitter can cooperate with each other by re-tweeting each others’ tweets. This is mutually beneficial as the two business owners and their brands are being exposed to each others’ audiences. It is beneficial for a business owner who wishes to market their business this way to find other business owners in a somewhat related niche to their own, but not a direct competitor.

Let’s say, for example, that your niche is car parts. More specifically, you specialize in selling car exhaust systems online. You wouldn’t try to form a mutual agreement with someone else who is in the exhaust system niche, but you could work together with somebody who specializes in car gearboxes. The two are related, as they’re both car parts, but they’re different enough to not be in direct competition with one-another. You can retweet each others’ tweets and both reach a wider audience.

A big part of Relationship Marketing is the use of interactive tools such as polls, quizzes, games and competitions. These are all fantastic ways of encouraging customers to engage with the business on a more personal level. These can all be done online using social media and the best thing about them is that they can be shared by your customers with their online friends and followers, thus increasing your exposure, growing your audience and bringing you more traffic. These are all extremely effective ways of marketing any business and relationship marketing should be among your top priorities when marketing your business.

For more great information on creative ways to market your business and / or products, visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.