Building Your List By Offering Free Goodies!

With the awareness of the importance of list building comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.

This method is more commonly known as “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one “limited-time only” event.

Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer it into the event).

The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.

The result: lots of visitors to one event as a collective effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

Converting Every Web Page into Subscriber Snatching Devices

If you own one-page sales letter business models or content-based websites, you should turn every webpage possible into subscriber snatching devices for you. The good news is that not only is this method extra effective, it is just as extra effortless when it comes to applying the concept.

Since visitors can come and leave without remembering your website in the future (which is very likely to happen), you can still follow up with your visitors easily by seeking their permission to opt into your mailing list through your web pages – on autopilot!

You can create a pop up window to appear after your visitor attempts to close the window or leaves your website, asking for your visitor’s name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free.

This way, you can convert a big portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future.

Alternatively, you can insert an opt-in form within the spaces of your web pages. This method is effective, especially if you are afraid of Internet users who have pop up killers installed in their web browsers, set to block any pop up windows.

In conclusion, turning every webpage you own into subscriber snatching devices with little effort can be responsible for huge subscriber-pulling results.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

Combining eBooks with Affiliate Programs

Posted: November 28, 2013 | Author: Harrison Rader | Filed under: Uncategorized | Tags: advertising, affiliate marketing, affiliate marketing ebook, affiliate marketing ebooks, article marketing ebook, b2b marketing, blog marketing, content marketing ebook, digital marketing, duct tape marketing ebook, e marketing articles, e marketing companies, e marketing ebook, ebook affiliate marketing, ebook for marketing, ebook internet marketing, ebook marketing companies, ebook marketing ideas, ebook marketing strategies, ebook marketing tips, ebooks for marketing, ebooks marketing, ebooks on marketing, electronic marketing, email blast, email marketing ebook, email marketing ebooks, emailmarketing, emarketing, free advertising ideas, free website advertising, guerilla marketing, guerilla marketing ebook, guerrilla marketing ebook, interactive marketing, internet advertising, internet marketing ebook, internet marketing ebooks, local marketing, marketing, marketing agency, marketing an ebook, marketing campaigns, marketing ebook, marketing ebooks online, marketing for dummies, marketing ideas, marketing magazine, marketing my ebook, marketing news, marketing software, marketing tips, media marketing, mobile marketing, mobile marketing ebook, network marketing, network marketing ebooks, newsletter marketing, online marketing ebook, online marketing ebooks, permission marketing ebook, search engine marketing, search engine marketing ebook, social marketing ebook, social media marketing, social media marketing ebook, social media marketing ebooks, social network marketing, twitter marketing ebook, video marketing, viral marketing, viral marketing ebook, ways of marketing, web marketing, web marketing ebook, web marketing ebooks, website advertising, website marketing | Leave a comment

Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

How to Get Your Subscribers Craving More Material From You

Posted: November 28, 2013 | Author: Harrison Rader | Filed under: Uncategorized | Tags: advertising, affiliate marketing, b2b marketing, blog marketing, digital marketing, e marketing articles, e marketing companies, electronic marketing, email blast, emailmarketing, emarketing, free advertising ideas, free website advertising, guerilla marketing, interactive marketing, internet advertising, local marketing, marketing, marketing agency, marketing campaigns, marketing ebook, marketing for dummies, marketing ideas, marketing magazine, marketing news, marketing software, marketing tips, media marketing, mobile marketing, network marketing, newsletter marketing, search engine marketing, social media marketing, social network marketing, video marketing, viral marketing, ways of marketing, web marketing, website advertising, website marketing | Leave a comment

Just as an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones were effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.

To get some great info on creative / guerrilla marketing visit http://www.guerrilla-tactics.com

Here you can download the new FREE eBook “Creative Marketing Methods and Tactics” by Harrison Rader.

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